Showing posts with label #Customer_Advocacy #Recognition. Show all posts
Showing posts with label #Customer_Advocacy #Recognition. Show all posts

Thursday, 15 November 2012

EMC Elect: Community Recognition with exclusive oppurtunity


The EMC brand is based on a promise to take information as far as possible. 

But EMC alone cannot do this.

Our loyal Customers, Partners and yes, EMC employees do the lion’s share of that work.
These people are EMC advocates. They do it not out of a preconceived fondness for EMC, but because they prove to themselves that EMC Products and Services enable the full realisation of the inherent power of information / Big Data / journey to the Cloud.

Every day they do this, immersing themselves in EMC technology, letting EMC know when and what we need to do to improve our service when it needs it.
They blog about EMC, They talk about EMC on pod casts and they participate in the EMC Community Network collaborating with other customers and partners sharing their experiences, the subject matter expertise on EMC as well as helping customers solve issues who really need their help. These are tireless, passionate, brilliant people.

The EMC Elect designation has been brought about to recognise these tireless advocates. It is a distinguished designation to thank the advocates for their past endeavors’ in the way they have helped EMC and, more importantly, EMC's Customers be successful in deploying our technology.
The beauty of this program too is that it is not designated by EMC, but by the EMC Community, made up of Customers, Partners and EMC Employees. The designation is achieved by peer nomination. And it is essentially a well deserved thank you to these wonderful people, from the EMC Community.

The Benefits -

The EMC Elect designation is a very special one. It entitles the designated Elect members to a suite of privileged exclusive access, granting:
  • First Access
  • Exclusive Privilege
  • Status
This translates to benefits like:

  • A direct conduit into EMC Business Units to hear about Betas, Roadmaps & other events
  • Private events with distinguished members of the EMC brand
    • Thought leadership conversations with Distinguished Engineers and Executive
  • Personalised opportunities to build and cross-promote documentation, videos, projects
  • Elevated status within the EMC Brand
  • VIP treatment at Tier 1 events
  • Personal liaison into EMC
  • Private VIP community on the ECN with
    • Elevated access to content
    • Special curated communication
    • Blogging collateral
  • Exclusive iconography and brand recognition
  • Welcome activation kit (nice bag)
For 2013, there will be 150 advocates awarded the Designation of EMC Elect. Nominations are being accepted now and in Mid January of 2013 we will announce the EMC Elect designees.

Anyone following my blog will know this has been a passionate dream of mine & @mjbrender. I am delighted to see this dream come to life, with a tremendous team behind it. You can find out more about the program on our EMC Elect site page on ECN.

And as we are now seeking nominations for EMC Elect candidates feel free to fill out the nomination form if you know someone who deserves a nomination. Maybe that person is you :) And yes you can nominate yourself. This is a great Program, one that celebrates these stalwart people. I can barely contain my excitement.  Do drop by and get involved.

Now you know what's been keeping me occupied :)

Wednesday, 22 August 2012

Customer Advocacy :This is the right time, and this is the right thing.



" This is the right time, and this is the right thing." - Thomas Moore

Well, it's been a while and yes it's the usual excuse, I have been busy. But I really have.
Remember this post of mine? Well it is finally becoming a reality and I am delighted! We will finally be able to recognise and thank our loyal community members who advocate on behalf of their community.
 Matt Brender and I are the unlikely duo who will spearhead this Project. Matt describes our Project very well on his own blog post about what is codenamed Project DNA


Recognising and celebrating our Advocates at EMC will be amazing!
The enthusiasm and Passion both Matt and I have for this Project are summed up in this quote from his post " We’re ready to go big, and there’s no way we’re going home unsuccessful."
I love it ! Recognition for our advocates is finally getting the big roll out it deserves.

 It's just fantastic!

EMC Ask the Expert
And tied to that is the other behemoth of a Project that I'm heading at present, EMC's Ask The Expert. It's going great guns and it's thanks to those advocates we plan to thank through Project DNA, who are making this project a great success. We've even launched our own twitter account for it @EMCAskTheExpert and tomorrow we kick off our first experimental "Tweet Chat". you can follow it it if you wish using #EMCATE.
it will be about "Performance calculations in Clariion / VNX" which is also a current ongoing discussion on our Ask The Expert Support Forum.

 

And that of course is not all, we will continue to expand Ask The Expert to product updates and launches, facilitating access to Customer advocates and subject matter experts who can make sense of a new feature or launch and what it means to EMC community members and product users.  And we will continue to bring in experts to address hot topics relevant to our Support Community members.

For more information on how Ask The Expert works you can listen to .. well .. me :) talk about it when I was recently interviewed about it by the InFocus team 



I am increasingly busy, but I have to say I am enjoying every minute of it. It's incredible how much the Support Community in EMC has grown. It offers so much to the existing and newer community membership and it's provided by dedicated community members sharing their experience, knowledge and expertise. I love being the Community Manager for it, as I get to know these community members, listen to them and advocate for them. The passion of our advocates is amazing. And I am delighted and honoured to play my part in having EMC recognise them through Project DNA. Much more about that very soon, that's a promise. :)